Communications
Conservation professionals, policy makers and the public
need the best information available, delivered in a timely
and easily understood manner, in order to protect and
sustain wilderness.
Technical information is important. WILD also believes in
art, and the power of the personal story, to inspire and
inform conservation action.
To achieve maximum conservation impact, we use both
time-honored and innovative new techniques in electronic,
print, visual and mass-market strategies. For example, we
pioneered The WILD Awards for
Advertising in order to positively affect large-scale
advertising, while also generating
publications such as
standard reference books and other targeted tools for
policymakers and managers.
In addition to producing these tools, WILD utilizes several
specific international strategies to assemble and
disseminate the latest information and research methods on
wilderness and wilderness protection:
• We work with our partners and
colleagues who attend the World
Wilderness Congresses (WWCs).
• We rely on the many professional networks that have been
catalyzed and launched by the WWCs:
The Native Lands and
Wilderness Council, the Government Wilderness Seminar
for Government Agencies, and the
International League of Conservation Photographers, to
name a few.
• We also work through the World Conservation Union’s (IUCN)
Wilderness Task
Force, which WILD co-founded and co-Chairs.
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