The WILD Awards
Advertising with Integrity for Nature
Established by WILD in 1998, The WILD Awards for Advertising
is based on a simple concept: commercial actors and
celebrities are well-compensated for their work in
advertising... why not nature?
 The
result of companies "giving back" to help protect and
sustain wild nature is a winner for wildlife and wilderness
– and all of us. In a series of industry ads to promote this
campaign, our collaborators at Green Team USA (an
environmental ad agency based in New York City) capture the
purpose exactly by saying :
"Some underpaid actors go on
strike..others go extinct!©"
The WILD Awards have been presented on three occasions at a
gala luncheon at the United Nations, in partnership with our
colleagues at the United Nations Environment Program.
Honorees include Patagonia, Mutual of Omaha, Nedbank (South
Africa), Animal Planet, Delverde Pasta, Canon USA, Georgia
Power, American Electric Power, Home Deport, Jaguar Inc,
Weyerhaeuser Company, Whole Foods Market, and numerous
others. In addition, extraordinary individual leaders such
as Larry Kopald, Robert Haas, and Jim Fowler have received
the associated, special recognition, The Joseph R. Daley
Award for Excellence in Communications for Nature.
 Currently,
The WILD Awards for Advertising is conducting targeted,
pioneering research into the use of nature advertising by
the private sector, the results of which will be presented
at WILD 9 (the 9th World Wilderness Congress).
For other
ads developed by the Green Team USA to promote
The WILD
Awards for Advertising >>>
Comments on The WILD Awards from:
The
United Nations Environment Programme >>>
Social Funds
http://www.socialfunds.com/news/article.cgi/830.html
Whole Foods
http://www.wholefoodsmarket.com/company/pr_wildaward.html
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