Yachak Organic fights poaching in west Africa, announces sponsorship of the Mali Elephant Project
© Carlton Ward
As Africa’s poaching crisis continues, the Mali Elephant Project is proud to announce a new partnership with Yachak Organic Yerba Mate that will strengthen critically needed anti-poaching efforts for one of just two remaining desert elephant herds.
As a new company, Yachak Organic’s goal is to protect endangered species and the environment. Yachak Organic recently added the Mali Elephant Project to the portfolio of programs it financially supports, to become the official beverage sponsor of this award-winning conservation project.
Since 2003, the Mali Elephant Project, in partnership with the WILD Foundation and the International Conservation Fund of Canada, has built national and local capacity to protect Mali’s iconic elephant herd. The sudden emergence of a jihadist insurgency in 2013 has complicated conservation efforts in this region, and has all but driven Mali’s law enforcement officials from the elephant range, further jeopardizing the survival of the herd.
Throughout the turmoil the Mali Elephant Project has kept a presence in the region, providing surveillance for the three hundred elephants that roam Mali’s desert, strengthening community commitments to their defense.
“We’re ecstatic about our relationship with the Mali Elephant Project; the extensive work they are doing to protect this desert elephant herd is remarkable,” said Tom Fraccalvieri, Marketing Brand Manager for Yachak Organic. “We are in full support of their efforts to empower the culture and connect a multitude of villages, in hopes of eradicating the poaching of these incredible animals.”
Yachak Organic’s philanthropy is creating a world that is safe for Mali’s desert elephants and other endangered species. As the Mali Elephant Project’s official beverage sponsor, Yachak Organic is injecting West African elephant conservation with new resources and natural energy, helping to put an end to the African poaching epidemic.
ABOUT YACHAK ORGANIC
Yachak is the name the indigenous Kichwa people of the Sarayaku in the Ecuadorian Amazon give to their Shamans; named in honor of “the one who knows.” Yachak offers four flavors, all containing 160 mg of naturally occurring caffeine per can from Organic Yerba Mate. Yachak is certified Fair Trade by “Fair for Life”, certified Non-GMO by the “Non GMO Project”, certified Kosher through the Orthodox Union, and certified Gluten-Free.
As a Fair Trade company Yachak ensures ingredient suppliers in its manufacturing supply chain pay workers living wages, participate in sustainable practices, and do not employ unfair treatment of children. Yachak Organic contributes to the support of over 3,000 Fair Trade jobs in Brazil.
Yachak is currently available throughout 14 states in convenience stores, grocery stores, natural food outlets, and college / university campuses. Yachak expands distribution to the remainder of the USA in February 2018.
Visit www.yachak.com for more information.
ABOUT THE MALI ELEPHANT PROJECT
In 2003, the Mali Elephant Project, in partnership with the WILD Foundation and the International Conservation Fund of Canada, launched a comprehensive conservation strategy for the defense of one of just two remaining desert elephant herds. Bringing together eight ethnic groups to collectively manage, for the first time, elephant habitat and natural resources, the Mali Elephant Project works at the nexus of biodiversity conservation and community development. In 2017, the Mali Elephant Project was recognized by the United Nations Equator initiatives for one of the leading conservation programs of its kind.
For more information, visit www.wild.org/mali-elephants
Through thick and thin, the Mali Elephant Project’s staff and supporters have kept this globally important herd of elephants alive. 2018 was the most challenging year for the Mali Elephant Project since the start of the violent insurgency in 2013.
In acknowledgement of the obstacles we face and the strength we draw upon to overcome these difficulties, WILD’s staff has chosen the following phrase to inspire them throughout the year: “We persist so that nature prevails.”
CoalitionWILD was represented at the World Leaders’ Conservation Forum in early October, sharing to the delegation our vision for empowering the next generation.